El Mercado de San Miguel, a historic Spanish market, which originally opened in Madrid in 1916, has brought their famous homegrown foodtopia to South Florida this September as “La Feria del Mercado de San Miguel.” And, they will now be serving up happy hour! Their happy hour will be Monday to Thursday from 4:00 p.m. to 7:00 p.m. and they will be serving a drink and a tapa for $7.
For more information on La Feria read below:
Spearheaded by Montserrat Valle, the owner of the Mercado de San Miguel in Madrid (which Ms. Valle renovated in 2009), the Miami site marries Spanish gastronomy with local artisans, bakers, and farmers to create the legendary dishes and take-home provisions that the Spanish location has become celebrated for world-wide. Inspired by the traveling markets and street fairs of old Europe, the “pop-up” version of the permanent market is scheduled to travel the globe and has selected Miami as its first stop. “Miami was the obvious choice for our first pop-up destination, as no city in America has embraced the Spanish-American cross culture quite like this one,” says Valle.
La Feria encompasses 9,000 square feet of combined interior tent space and an outdoor tapas bar and seating area, creating a spacious destination for strolling, shopping, eating, and drinking. The tent’s interior serves as an extravaganza of Spanish foods with numerous kiosks, stands, counters, and carts offering a variety of delights meant to be taken home or enjoyed on site and also highlights unique regional cooking techniques.
The décor and feel of the space has been designed to resemble the atmosphere of the original 20th century location, but in more of a County Fair way. Colorful lanterns strung throughout the XIX century Gypsy-inspired era, which served as the theme for the original Feria de Sevilla. A large, circular bar holds center stage - offering an assortment of local and Spanish beers, specialty Spanish cocktails, such as Rebujito and Tinto de Verano, as well as Gin & Tonics and international spirits of all kinds.
The food itself runs the gamut between traditional Spanish, local artisanal, and global cuisines. Four main kiosks feature around the space, offering various delights paired with a particular theme. One kiosk, decorated in blue and white, highlights Paellas, the typical Mediterranean specialty, where diners can sample a wide selection of delicious rice dishes, including Black Paella with squid ink and shrimp – a Madrid Mercado de San Miguel favorite.
A second red kiosk features fish of all kinds, served in a traditional fish market setting, and including mussels, prawns, cuttlefish, sea bass, salmon, octopus, and more. This space also introduces a unique oriental flair as a nod to the influence of Eastern culture in Spanish cuisine and vice versa in dishes like Andalusian-style fried calamari.
A magnificent gigantic brick oven completely covered in gold will is located in the “sailor kiosk”, where sumptuous “Cocas”, the Spanish equivalent of Italian pizza, is served with traditional options like Escalibada (roasted vegetables), white anchovy, cheese with onion; tomato with peppers and chorizo; zucchini & onion and others.
The fourth kiosk, in black, focuses on meat. A traditional butcher shop offering locally sourced cuts and grounds. Cooked meats are done in a Josper – a Spanish charcoal grill oven known for producing unmatchable flavor, ideal to perfectly cook La Feria’s cuts of meats, including hanger steak, picana, hamburger, chicken breast, 32 oz ribeye for two, 16 oz NY strip, and assorted specialty sausages (like blue cheese stuffed pork and lamb merguez).
Smaller thematic carts interspersed within the space feature treats, such as croquetas (cod, ham, spinach) breads from local bakers; cheeses, including a locally sourced mozzarella bar and artisanal Spanish cheeses like Machego, Tetilla, Mahon and Cabra; charcuteries - all locally made - like Chorizo Cular, Salchichon Malageno, embutidos (cured sausages made from old recipes from Murcia); encurtidos (pickled items) like Gildas, Bombas and Lagartos, artichokes, boquerones (white anchovies) and the famed Arbequina olives marinated in thyme; olive oils and San Miguel’s addictive vinaigrette.
Spanish classics like pintxos and tapas are also a focus as well with a variety of Montaditos (tapas on bread) including crab, tuna, smoked salmon plus more. Freshly made Spanish tortillas will include the traditional onion & potato version as well as a daily changing selection.
One cart not-to-be-missed is the legendary 5 Jotas Cart, featuring their Iberian Jamon, which comes from Acorn fed pigs and is considered amongst the best meat in the world.
Desserts include daily changing selections of sweet bites, chocolate chip cookies, Torta de Santiago (a delicious almond cake), Orujo tarte, buttery sweet croissants & assorted home-made sweet breakfast pastries and specialty artisan and organic ice creams.