In honor of International Men's Day, Botran Rum is launching #TheBotranMan contest in South Florida in order to recognize and show appreciation for the men in our lives. Consumers in South Florida will have the opportunity to nominate a deserving man who goes above and beyond for his family, his friends, and his community. The winner will receive the ultimate prize package inspired by global music icon, business mogul, and family man Emilio Estefan.
#TheBotranMan is someone who exemplifies all the characteristics that represent Botran Rum as a brand. Botran Rum is a brand built on legacy, heritage, and excellence with a signature style that is rich in history and complexity. The Botran family has been the creator of fine rums in Guatemala for more than six decades and is constantly perfecting the art of rum production through a combination of old European traditions and the use of Guatemala's most precious resources.
Similarly, Brand Ambassador, Emilio Estefan, has been the personification of #TheBotranMan, proving that he is nothing short of a class act. To celebrate International Men's Day and recognize #TheBotranMan in the local community, Emilio and Botran have joined to curate an exclusive prize to provide the lucky winner with the opportunity to feel extraordinary and valued for all of his hard work and commitment to others. The prize package features: a Botran Rum pack, including a bottle of Botran Reserva Blanca, a bottle of Botran Solera 1893, and a bottle of Botran Reserva autographed by Emilio; signed copies of Emilio's books The Rhythm of Success and Estefan Kitchen; a selection of albums that Emilio has produced throughout his career; a private rum-paired dinner for two at Emilio's restaurant, Larios on the Beach; and a shopping spree inspired by Emilio's look in Botran's current ad campaign.
#TheBotranMan contest details have been announced via Botran Rum's social media platforms (@BotranRum on Twitter and Instagram and @BotranRums on Facebook). Entries should be submitted to firstname.lastname@example.org and should include a brief description on why their man deserves #TheBotranMan makeover. All submissions will be reviewed by a panel consisting of Emilio Estefan, members of the Estefan team, and Botran Rum.